I have always thought of Brooks Brothers as a formal store. I’m not sure why, but whenever I thought BB, it always turned into blazers and pressed chinos. Recently, I’ve been exposed to the BB YouTube channel, and it has changed my perception on them forever. I watched the video below and I was amazed at the styled presented. Prep has always been classy, but BB adds a new polish to the style that I’ve never seen before. They manage to take everyday looks, like a stripped oxford and dyed chinos, and shows it in a new light. Many advertisements for preppy brands come off as false and fake (I’m lookin at you Hilfigers), but BB helps to make the style look livable.